Websites for Plumbers in Horndean: What Makes the Phone Ring
A plumber gets two kinds of customer: the one with water coming through the ceiling and the one planning a bathroom. Here is how a website serves both around Horndean, and a £500 build you own outright.
A website for a plumber in Horndean needs a page for each service, a page for each area covered, real proof such as registrations and reviews, and a tap-to-call number on every page. Dean Keating, the publisher of Horndean.co, is based in Horndean and builds this for trades for £500 one-off, owned outright, with 12 months of SEO.
See the £500 website build ↓The short answer
A plumber's website should put the right page in front of each customer and make it easy to ring. In practice that is a page for each service, a page for each area, and your number on all of them.
Dean Keating, who publishes this guide and is based here in Horndean, builds that kind of site for trades: £500 one-off, yours to own, no contract or monthly fee, 200+ pages and 12 months of SEO included. See the £500 website build.
Two kinds of customer, two kinds of page
Someone with water coming through a ceiling and someone planning a new bathroom are different customers. One wants a number to ring now. The other wants to see your work and take their time. They should not land on the same page.
That is why "plumber" alone is rarely what people type. They search for "emergency plumber", "boiler repair", "boiler service", "leak repair", "bathroom fitting" or "blocked drain", usually with a place name after it. Give each of those its own page.
Village by village
"Plumber in Clanfield" and "plumber in Rowlands Castle" are separate searches. So are Catherington, Lovedean, Blendworth and Cowplain. A page for each village you cover, and for each service in each village, is how a small firm appears across its whole patch and not just where the van is parked overnight. Multiply your services by your villages and you can see where a 200-page site comes from.
Call-out hours and one-tap calling
Leaks and boiler breakdowns do not wait. Put your phone number at the top of every page as a tap-to-call button, and be clear about your call-out hours so people know whether they can ring you at nine at night.
Most visitors are on a phone. Check your own site on yours and count the taps it takes to call you.
Gas work and other proof
If you work on gas, customers expect to see that you are registered to do it. Show the registration you actually hold, with your number, and do not list gas work if you are not registered for it. Never let anyone put a badge on your site that is not yours.
Your best sales tool is your own photographs: before-and-after bathrooms, neat pipework, boiler installs.
Reviews: what Horndean customers see first
Review counts are a big part of who gets the call. When we wrote about Horndean Plumbing earlier this year, the story was built around its Google reviews, because that is what customers notice. Horndean.co has no plumbers category or ranking, so to see who you are compared with, search your main job with "Horndean" on the end. A website and a steady flow of genuine reviews work together. Neither replaces the other.
Getting it built
Our guide to websites for tradesmen in Horndean has the questions to ask any designer, starting with whether you will own the site, and how websites are priced explains the three ways you can be charged. If you want other firms to compare, Waterlooville.co ranks web designers on their Google reviews. It is the list for neighbouring Waterlooville, not for Horndean.
There are matching guides for electricians and roofers.
About this guide
Horndean.co is published by Dean Keating, whose business builds the £500 websites mentioned here. This guide recommends our own service, so compare it with others before you decide.
Share this article